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Techstars logo vs Plug and Play logo

Techstars vs Plug and Play

Founders often weigh Techstars against Plug and Play. Here's how the two compare on money, terms, format and selectivity — and how to decide.

Side by side

Techstars Plug and Play
Investment $220K $250K
Equity 6% 5%
Instrument SAFE Equity
Program length 3 months 3 months
Location Global Sunnyvale
Remote No No
International founders Accepted Accepted
Stages Pre-seed, Seed Pre-seed, Seed, Series A+
Applications Check website Rolling
Cohort size ~10 ~20
Acceptance rate ~1% ~5%
Questions on the form 26 17

Terms change between batches — confirm on each program's official site before applying.

Key differences

Choose Techstars if…

$220K investment. 50+ programs worldwide.

Global accelerator network with 50+ programs across industries and cities. Strong mentor-driven model. Each program has a different focus (fintech, AI, health, etc.). Pick the one that matches your startup.

How to apply to Techstars →

Choose Plug and Play if…

$50K-$250K. Massive corporate partner network.

Unique for its corporate partnership model. 500+ corporations partner with Plug and Play — great if you need enterprise pilots and distribution. Lower equity than most.

How to apply to Plug and Play →

FAQ

Is Techstars better than Plug and Play?

Neither is better for everyone. Plug and Play writes the bigger cheque: up to $250K, against $220K from Techstars. Plug and Play takes less fixed equity (5% vs 6%). Choose by stage, sector, location and the terms you can accept — or apply to both.

Can I apply to both Techstars and Plug and Play?

Yes. Applying to several programs is normal, and many founders run applications in parallel. Most of the material — one-liner, traction, team, market — carries over between forms.

Which is harder to get into, Techstars or Plug and Play?

Both are selective. Estimates put Techstars at about 1% and Plug and Play at about 5% of applicants accepted. Neither publishes exact figures.

Why choose? Draft both applications from one profile.

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